Assistant Manager, Content Marketing

Nexten Brands is an early-stage startup on a mission to build the next generation of powerhouse brands. Founded by Rahul Singh (ex-Flipkart Category Leader), we don’t just "manage" brands—we disrupt categories. We are looking for a Content & Social Media Powerhouse who doesn't just follow trends but sets them.

This is not a role for a "task-taker." We are looking for a Big Picture Thinker with a natural flair for storytelling and the "hustle" to execute at lightning speed.

• First-Principles Thinker: You don’t do things because "that’s how it’s done." You break down a brand’s soul to its core and build a narrative that resonates.

• The Hustler & Doer: You have high ownership. You aren't afraid to pick up a camera, write a viral thread, or stay up late to catch a trending moment.

• Natural Flair: You have an intuitive "vibe" for what works on the internet. You understand the nuances of different platforms and can switch voices effortlessly.

• Problem Solver: When a campaign isn't performing, you don't wait for instructions. You pivot, iterate, and find a way to win.

• 360° Strategy: Design and lead end-to-end content campaigns for new brand launches and growth phases.

• Disruptive Thinking: Develop "hook" ideas that cut through the noise of a crowded digital marketplace.

• Cross-Functional Collaboration: Partner with Performance Marketing and Design to ensure content isn't just "pretty" but converts.

• Platform Ownership: Own the voice and growth of our brands across Instagram, LinkedIn, X, and emerging platforms.

• Trend-Jacking: Actively monitor social trends and culture to insert our brands into relevant conversations in real-time.

• Community Building: Move beyond likes and comments; build a tribe of brand evangelists through authentic engagement.

• Narrative Building: Write compelling copy for product pages, ad scripts, emailers, and long-form guides that feel human, not robotic.

• SEO with Soul: Incorporate search strategy into high-quality editorial content that people actually want to read.

• Visual Direction: Coordinate with designers and videographers to ensure the visual storytelling matches the high bar of the copy.

• Experience: Proven track record in Content Marketing, Social Media Management, or Creative Strategy (preferably in a D2C or startup environment).

• Portfolio: A portfolio that shows more than just "blogs"—we want to see campaigns, viral posts, or brand stories you’ve built from scratch.

• Ownership: A "Founder's Mindset." You treat the brand’s social handles and reputation as your own.

• Agility: Ability to thrive in the "beautiful chaos" of an early-stage startup.

• Direct Access: Work directly with a leadership team that has scaled some of India’s biggest categories at Flipkart.

• Zero Bureaucracy: We value results over processes. If you have a disruptive idea, you have the green light to test it.

• Growth: As we acquire and build more brands, your role will scale into leading a multi-brand content studio.