Head of Performance Marketing

As the Head of Performance Marketing, your job is to build and lead the engine that drives NexTen’s growth. You are a First-Principles Thinker who can zoom out to design a 12-month growth roadmap and zoom in to mentor a team member on a failing ad hook. You aren't just managing spend; you are managing a team of hustlers to ensure that every rupee invested drives long-term brand equity and immediate profitability.

• Build the "A-Team": Hire, mentor, and lead a high-performing team of performance managers, analysts, and creative strategists.

• Culture of Experimentation: Foster a "fail fast, learn faster" mindset. Establish the frameworks for creative testing, A/B testing, and rapid iteration that the whole team follows.

• Upskilling: Be a coach. You are responsible for raising the "Performance IQ" of the entire organization, ensuring your team stays ahead of platform changes (iOS updates, AI bidding, etc.).

• Capital Allocation: Manage the consolidated marketing budget across multiple brands. You decide where to push and where to pull back to maximize the overall portfolio’s ROI.

• Omnichannel Strategy: Oversee the execution across Meta, Google, YT, LinkedIn, X, TikTok, and Snapchat. You identify the "Next Big Channel" before the competition does.

• Full-Funnel Vision: You own the entire consumer journey. You ensure that top-of-funnel awareness seamlessly transitions into bottom-of-funnel conversion.

• The Hook Factory: Lead the collaboration between Performance and Content. You set the standard for what a "winning hook" looks like and ensure the creative team is briefed with data-backed insights.

• Consumer Psychology: Use deep behavioral data to influence not just ads, but product positioning and brand narratives.

• The Tech Stack: Own the marketing tech stack. You are responsible for attribution modeling, CAPI integrations, and ensuring we have a "Single Source of Truth" for data.

• Website Mastery: Direct the strategy for CRO, AOV, and LTV optimization. You work with tech and category teams to ensure the "leaky bucket" is fixed before you pour more water in.

• LTV Obsession: Oversee CRM, Email, and SMS strategies to drive repeat purchases. You understand that the cheapest customer is the one you already have.

• Stakeholder Management: Act as a key partner to the CEO and Category Managers, translating complex performance data into clear business strategies.

• A Scalable Hustler: You still have the "doer" DNA, but you know how to lead through others. You take extreme ownership of the team's wins and losses.

• Analytically Fearless: You don't just look at dashboards; you question the data. You understand cohort analysis, incrementality, and media mix modeling (MMM).

• Big-Picture Thinker: You understand how performance marketing impacts the P&L, supply chain, and brand health.

• Disruption-Minded: You hate "best practices" because they lead to average results. You are always looking for the "unfair advantage."

• Experience: 7–10+ years in D2C Performance Marketing, with at least 3+ years in a leadership/team management role.

• Proven Track Record: You have scaled brands from early-stage to significant revenue milestones while maintaining efficient CAC.

• Toolbox: Expert level at the full Meta/Google suite, Shopify analytics, and advanced CRM/Marketing Automation tools.

• Communication: Exceptional ability to simplify complex technical concepts for founders and brand owners.

• Very High Ownership and high impact role.
• Exposure to D2C brands across multiple categories.
• A meritocratic and a very positive work culture.
• Pay as per market standards.